A little knowledge goes a long way

12.01.10

We just launched a campaign for BBC Worldwide’s documentary pay TV channel, BBC Knowledge. The new brand positioning is “A little knowledge goes a long way”.

Using the mixed media wizardry of Seattle-based director Sean Pecknold (renowned for his work on Fleet Foxes and Grizzly Bear) and the voice of legendary comedic actor Richard E. Grant, the 60-second TVC takes the viewer on a meandering journey through some of life’s amazing truths. Below is an example of the print, click to enlarge.

BBC Knowledge print ad

The campaign continues in the same vein as our work on BBC Moon Week.

Recent work You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • Sean
    Great work guys. Remember a quote from Ron Mather of Campaign Palace that sums up your work perfectly: "People don't like ads, so it's our job to make ads that don't look like ads."
blog comments powered by Disqus