3DM Blog

And some clients are just fun to work with. We’ve recently completed this campaign to help launch the new Nova 969 breakfast team of Merrick, Dools and Ricki-Lee.

In addition teaser radio spots ran on 28 and 29 January on Nova and, cheekily, on rival radio stations without their knowledge! The spots promoted “cowman milk” and drove listeners to spoof product website. Once there, users can explore the benefits of “cowman milk” and reveal that Nova 969 is behind it.

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