3DM Blog

In our first campaign for Telstra we’ve brought Alexander Graham Bell back from the past to get his take on their phone of the future. Bell dubs the new T-Hub a travesty of his original invention, but in off-guard moments reveals his admiration of this revolutionary new phone and he’s clearly disappointed that his thunder has been stolen. The ads also reveal that Bell is not immune to the charms of piano-playing cats on YouTube.

The integrated campaign includes TV (see below and on YouTube), print, inserts, outdoor, digital display, website, DM and POS. So expect to see a lot more of Mr. Alexander Graham Bell.

The launch:

YouTube on T-Hub:

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