Case Studies – I can do anything
Brief
Raise ongoing funds and awareness for Kids for Life – an Australian charity raising money and awareness for sick and underprivileged children (funds go towards research to find cures for juvenile diabetes and meningococcal disease).
Solution
We created a book to inspire people and generate income for Kids for Life. The story was complemented by images of inspiring figures who have overcome difficult odds and inspired generations of young people the world over.
Results
I Can Do Anything is now selling in leading Australian bookstores including Dymocks and Collins. 100% of all profits go to Kids for Life. Over 2500 books have been sold and lead to over $25,000 in donations.
The book has featured in numerous articles and radio shows, generating thousands of dollars worth of free publicity for Kids for Life.
I Can Do Anything is now in the National Library of Australia.
