3DM Blog

From Ice Break, the iced coffee that adds a motor to your day, comes a new show about people who add motors to stuff. Check out the YouTube channel here.

After months of scouring the country looking for people with too much time, mechanical ability and wayward genius for their own good, today’s the day our new series with Ice Break launches. Check out the first of seven eps, featuring a hot rodder who was sitting on the toilet when motorised madness struck:

Press:

Campaign Brief

Mumbrella

AdNews

B&T

To launch a show about adding motors to stuff, we thought we’d get in on the act ourselves. One couch, one coffee table, one stunt driver with balloon sized cajones later and we’re proud owners of a world record for speeding furniture.

News coverage worth mentioning:

Today Show

Sunrise

Daily Telegraph

Manly Daily

Here’s the next instalment of the Austar Take TV to Amazing campaign, building on the success of the sports campaign earlier in the year.

We’ve just created an epic 60s spot for IKEA. As part of their new brand position: HAVE A GÖ, it encourages consumers to take a risk, fight against boring interiors and experiment with their home furnishings. Think Braveheart with furniture. And IKEA instead of Freedom.

UPDATE: News coverage worth mentioning…

Ad of the day in the US on Adweek.

Pick of the day on Creativity

100 artists.
1 million tiles.
1 year in the making.

We’re proud to launch our first project for Sydney Opera House. It’s a love song to The House using Nick Cave’s legendary track and has been a true labour of love for everyone involved. Experience the film here and download the song on iTunes. Enjoy!

Check out some of the press here:

Adweek

Campaign Brief

Creativity

Lost at EMinor

Campaign Asia

The Sydney Morning Herald

The Daily Telegraph

The Australian

B&T

Ads of the World

The Music Network

Best Ads

Mumbrella

NME

V Music

The AU Review

Triple J

The Daily Telegraph Image Gallery

The Australian

We all have interesting, sometimes colourful, habits. In our new campaign for Ubank we encourage people to start one that’s actually useful: a savings habit.

We teamed up with Google recently to create the YouTube Map My Summer experiment. If you’ve ever wondered, ‘What does an Australian Summer really look like?’ well, we encouraged people to upload videos that capture their summer experience and their clips populate a blank map forming an abstract representation of Australia. Site visitors are able to browse the map and content through an interface which segments the video-data into colour-coded categories. We’ve even extended the best season of the year so you can get involved. The experiment will wrap at the end of March so make sure to submit your summer videos by then.