The Monkeys :: Creative Agency Sydney Australia :: +61 2 8665 4200 » Recent work

Add A Motor To It: The Series

SoniaB — Wed, 28 Sep 2011 02:19:40 +0000

From Ice Break, the iced coffee that adds a motor to your day, comes a new show about people who add motors to stuff. Check out the YouTube channel here.

After months of scouring the country looking for people with too much time, mechanical ability and wayward genius for their own good, today’s the day our new series with Ice Break launches. Check out the first of seven eps, featuring a hot rodder who was sitting on the toilet when motorised madness struck:

Press:

Ice Break Couch Breaks World Record

SoniaB — Tue, 27 Sep 2011 00:52:52 +0000

To launch a show about adding motors to stuff, we thought we’d get in on the act ourselves. One couch, one coffee table, one stunt driver with balloon sized cajones later and we’re proud owners of a world record for speeding furniture.

News coverage worth mentioning:

Amazing Stuff

SoniaB — Fri, 16 Sep 2011 04:14:05 +0000

Here’s the next instalment of the Austar Take TV to Amazing campaign, building on the success of the sports campaign earlier in the year.

HAVE A GÖ

Ben Cooper — Sat, 13 Aug 2011 23:27:20 +0000

We’ve just created an epic 60s spot for IKEA. As part of their new brand position: HAVE A GÖ, it encourages consumers to take a risk, fight against boring interiors and experiment with their home furnishings. Think Braveheart with furniture. And IKEA instead of Freedom.

UPDATE: News coverage worth mentioning…

Ad of the day in the US on Adweek.

Pick of the day on Creativity

The Ship Song Project

SoniaB — Mon, 25 Jul 2011 11:43:08 +0000

100 artists.
1 million tiles.
1 year in the making.

We’re proud to launch our first project for Sydney Opera House. It’s a love song to The House using Nick Cave’s legendary track and has been a true labour of love for everyone involved. Experience the film here and download the song on iTunes. Enjoy!

Check out some of the press here:

The Sydney Morning Herald

The Daily Telegraph Image Gallery

The Australian

UBank Habits

SoniaB — Mon, 18 Apr 2011 04:40:49 +0000

We all have interesting, sometimes colourful, habits. In our new campaign for Ubank we encourage people to start one that’s actually useful: a savings habit.

Map My Summer

SoniaB — Tue, 15 Mar 2011 07:30:15 +0000

We teamed up with Google recently to create the YouTube Map My Summer experiment. If you’ve ever wondered, ‘What does an Australian Summer really look like?’ well, we encouraged people to upload videos that capture their summer experience and their clips populate a blank map forming an abstract representation of Australia. Site visitors are able to browse the map and content through an interface which segments the video-data into colour-coded categories. We’ve even extended the best season of the year so you can get involved. The experiment will wrap at the end of March so make sure to submit your summer videos by then.