Australian Lamb Shows Aussies Its Too Easy In New Brand Campaign

Australian Lamb has launched its annual spring campaign by highlighting just how easy it is to bring people together for a lamb meal.

Our campaign, titled ‘Too Easy’ and directed by Matt Kamen, plays on the common Aussie vernacular through two unexpected scenarios – a man in a hot tub and a woman on a massage table – ridiculously showing that preparing a delicious Lamb meal is so easy you can do it with the minimum of effort.

The integrated campaign is the first to feature the new brand line ‘Share the Lamb’, an evolution of ‘You Never Lamb Alone’. The new line continues to celebrate Lamb’s long history of bringing Australians together while actively inviting people to connect with loved ones over a lamb dish.

SOURCE:

http://www.adnews.com.au/news/mla-s-spring-campaign-ditches-politics-to-focus-ads-back-on-lamb

https://mumbrella.com.au/mla-ditches-politics-and-puts-food-back-in-the-storyline-for-too-easy-spring-campaign-539846

http://www.campaignbrief.com/2018/09/australian-lamb-shows-aussies-1.html

http://www.bandt.com.au/campaigns/monkeys-drops-religious-icons-hot-tubs-mla-spring-campaign