Our latest Spring Summer campaign for Berlei demonstrates the impact different sports have on women’s breasts when they are not wearing a supportive sports bra. It’s been reported that an astounding 43% of women are unaware that not wearing a supportive sports bra while exercising can contribute to breast tissue damage that can cause breast sagging later in life.
The campaign, ‘Stop Your Boobs Playing Their Own Game’, speaks to women of all ages, with a range of different breast sizes who play all kinds of sport. It aims to empower women to care for and invest in themselves by choosing the right sports bra for their chosen sport or favourite type of exercise.
The campaign helps Berlei – celebrated for its Australian Institute of Sport tested bounce control sports bras – to reaffirm its category leadership position and aims to assert Berlei as a brand with true authority on women’s breasts and how to support them while playing sport or doing exercise.
It shares a simple but effective message aimed at educating women on the importance of good bra support irrespective of if they are walking, doing yoga, participating in cross fit or completing a marathon, with the tagline, Berlei The Best Support For Sport.