BetEasy Raises the Game in New Campaign Featuring Ricky Ponting

BetEasy has unveiled an action-packed campaign, calling on punters everywhere to Raise Your Game with the newly rebranded online betting agency.

Directed by Paul Middleditch of Plaza Film, the launch film features brand ambassador and former Australian cricket player Ricky Ponting raising his game like never before as the hero in a series of dramatically filmed competitions; from NFL to soccer, ice hockey and chess.

Our campaign launched on grand final weekend and will roll out in the coming weeks during Spring Carnival across broadcast, out of home advertising, digital, retail, press and social channels.

SOURCES:

http://www.bandt.com.au/newsletter/monkeys-give-ricky-ponting-multiple-guises-clever-beteasy-campaign

http://www.campaignbrief.com/2018/10/beteasy-raises-the-game-in-new.html

https://mumbrella.com.au/beteasy-puts-ricky-ponting-in-different-games-for-raise-your-game-campaign-544304

http://www.adnews.com.au/campaigns/beteasy-raises-the-game-in-first-campaign-since-rebrand

https://www.thedrum.com/news/2018/10/04/ricky-ponting-fronts-beteasys-latest-campaign-encourage-punters-raise-their-game

https://marketingindustrynews.com/2018/10/04/ricky-ponting-fronts-beteasys-latest-campaign-to-encourage-punters-to-raise-their-game/