CGU Insurance Celebrates Small Business Owners

To celebrate the entrepreneurial spirit of all Australian small businesses, our latest campaign for CGU Insurance turns the spotlight onto migrant small business owners and the huge contribution they make to our economy.

The campaign is based on a CGU Migrant Small Business Report which found that out of all Australian small businesses one out of three are owned by migrants and 83 per cent of migrant business owners did not own a business before moving to Australia.

The campaign includes a film that centres on Hamid Ranjbarian’s true story, a refugee from Iran and an owner of a painting business. It follows his story of resilience and sacrifice to become a proud Australian small business owner.

SOURCE:

http://www.adnews.com.au/news/the-monkeys-reveals-first-work-for-cgu

http://www.campaignbrief.com/2018/02/cgu-insurance-launches-new-aus.html

http://www.bandt.com.au/newsletter/cgu-insurance-releases-australian-gets-campaign-via-monkeys

http://www.thestable.com.au/the-monkeys-cgu-champions-the-misunderstood-australians/

https://lbbonline.com/news/cgu-insurance-launches-new-australian-as-it-gets-campaign-via-the-monkeys-sydney/