Crowned This Year’s Mumbrella Creative Agency of The Year

As last year’s Agency of The Year, we put in another strong performance to be crowned this year’s Mumbrella Creative Agency of the Year.

We also defended our TV Ad of the Year title, this year winning with NRMA ‘Long Way’. The festive campaign told the heart-warming story of a young girl called Indy who missed her grandparents at Christmas time. Motivated by the pull of her love, Indy’s grandparents embarked on a slow but safe journey to surprise her on the big day. ‘Long Way’ conveyed the warmth and emotion of what’s truly important at Christmas.

Our Berlei ‘Womankind’ campaign also won the Mumbrella Award for Insight. The integrated campaign, which saw us name a new bra range, highlighted how women often have to accept that bras are either uncomfortable, unsupportive or something they must conform to. ‘Womankind’ showcased how this doesn’t have to be the case with the introduction of a more supportive bra range.

We wish to congratulate all Mumbrella Award category winners and our thanks goes out to this year’s award judges and organisers.

SOURCE: https://mumbrella.com.au/che-proximity-steals-the-show-at-2018-mumbrella-awards-as-the-monkeys-put-in-another-strong-performance-526198