DrinkWise and NRL Team Up in New Campaign

In partnership with the NRL, DrinkWise has unveiled an integrated campaign to highlight the importance of drinking in moderation and to ensure that fans won’t miss a moment of the game.

The campaign aims to promote a safer drinking culture within Australia with a little help from past and present rugby legends, Wally Lewis, James Tedesco and Tepai Moeroa.

Following the journey of a fan who wakes up the morning after a big night of drinking, the spot shows his surprise as his football heroes confront him struggling to remember what happened in the game the night before.

The national campaign rolls out across broadcast, digital and will also run alongside in-stadium messaging at NRL games.

SOURCE:

https://www.bandt.com.au/newsletter/drinkwise-nrl-team-new-campaign-monkeys

https://www.bandt.com.au/newsletter/drinkwise-nrl-team-new-campaign-monkeys