IKEA Nudges Aussies to Get Used to a Better Living Room

Inspiring Australians to experience the joy to be had in everyday life at home, IKEA Australia has released its new retail campaign, ‘Get Used To A Better Living Room’.

Our campaign aims to drive IKEA’s unique point of difference by showcasing its affordable range of clever solutions for the home.

Directed by Damien Shatford from The Sweetshop, the campaign focuses on the frustrating habits we accept when surrounded by household products that don’t actually work.

SOURCE:

http://www.bandt.com.au/campaigns/ikea-monkeys-launch-get-used-better-living-room

http://www.campaignbrief.com/2018/09/ikea-nudges-aussies-to-get-use.html

https://lbbonline.com/news/ikea-nudges-aussies-to-get-used-to-a-better-living-room-in-new-campaign-via-the-monkeys/