MLA Campaign Proves Nothing Celebrates Diversity Like Lamb

This September, we helped Meat & Livestock Australia (MLA) launch its new Spring Lamb campaign positioning lamb as the meat that doesn’t discriminate.

Shot in one take by director Paul Middleditch, there are appearances from indigenous Australians including Olympian Cathy Freeman, National Rugby League player Greg Inglis and model Samantha Harris. Other Aussies present include Greek-transgender comedian Jordan Raskopoulos, established television presenter Luke Jacobz and rising Bengali-Australian actor Arka Das.

SOURCE:

http://time.com/4479623/aussie-lamb-ad-diversity-lgbt-aboriginal/

http://mashable.com/2016/09/01/australian-lamb-campaign-diversity/#Rrf5BG9vTGqK

http://www.huffingtonpost.com.au/2016/09/05/clever-never-lamb-alone-ad-celebrates-australias-awesome-dive/

http://www.adweek.com/news/advertising-branding/ad-day-australia-just-made-most-diverse-ad-ever-sell-lamb-173284