Our latest integrated brand campaign for NRMA Insurance has launched across New South Wales and Queensland starring Arlo the koala and called “Every home is worth protecting”.
The three-month campaign spans TV, outdoor, radio, partnerships, PR, digital, and even a koala chatbot. It was developed by an integrated group that includes Mindshare for media, Havas for partnerships, Thinkerbell for PR and CHE Proximity for 1:1.
The campaign features a TVC directed by Gary Freedman, depicting an intimate, emotive and heroic tale of a boy who finds a koala stranded up a telegraph pole and follows their challenges as the boy looks to reunite the koala with his home.
The radio component of the campaign features Robyn Moore, the well-known voice of Australia’s most famous and playful little koala, Blinky Bill.
To bolster its commitment, NRMA insurance will also be planting a tree for every home insurance policy sold until the end of 2019.