Over Beer? Canadian Club Asks The Big Question

In a land of beer worship, Canadian Club has done the unthinkable: releasing an integrated campaign that asks Australians if they are over beer.

The campaign, ‘The Big Question’ carries on the brand’s marketing strategy, Over Beer, which continues to see success as it enters its seventh year.

Challenging Australia’s beer drinking culture, the campaign and its refreshing alternative message sees Canadian Club challenge the perception of dark spirits and gives consumers an opportunity to question the often ‘sleep drinking’ default choice made with beer.

SOURCE:

http://www.campaignbrief.com/2017/09/over-beer-canadian-club-asks-t.html

http://www.thestable.com.au/the-monkeys-over-beer-yet/

http://www.bandt.com.au/campaigns/beer-canadian-club-asks-aussies-new-campaign-monkeys

http://www.adnews.com.au/news/do-we-need-to-drink-beer-canadian-club-challenges-the-idea