Terminally ill Australians Redefine the ‘Australian Dream’

UBank has released Home Truths, a new project that launches with a provocative film aimed to encourage Australians to reconsider what they believe to be most important in their lives.

As part of this project we worked with UBank, Pulse Communications and Palliative Care Australia to seek advice and help find the six people featured in the film, sharing the perspective of a group in our community not often voiced in mainstream media.

In the film, ‘Real Estate Tips from the Terminally Ill’, patients share their thoughts on what’s truly most valuable in life, with the aim to encourage all Australians to make positive changes and to define their own ‘Australian Dream’.

SOURCE:

http://www.thestable.com.au/ubank-the-monkeys-home-truths-may-well-change-your-life/

https://mumbrella.com.au/terminally-ill-discuss-australian-dream-ubank-campaign-403098

http://www.adnews.com.au/campaigns/ubank-tells-aussies-to-spend-less-and-live-more

http://www.bandt.com.au/advertising/the-monkeys-speak-to-terminally-ill-in-new-australian-dream-ad-for-ubank