The Federal Chamber of Automotive Industries Unveils ‘Don’t Die Wondering’

As many as two in every seven vehicles in Australia built from 1999 onwards have been installed with faulty Takata airbags that have the potential to injure or kill their drivers and passengers.

To bring awareness to the seriousness of this manufacturing defect, we have released in partnership with Accenture Interactive, ‘Don’t Die Wondering’ for the Federal Chamber of Automotive Industries (FCAI).

The public service announcement (PSA) recall campaign empowers Australian vehicle owners to check if their vehicle has a faulty Takata airbag.

The campaign leads them to a website, purpose-built by Accenture Interactive, where they can enter their vehicle registration number to ascertain the safety status of their airbags.

The fully integrated campaign runs across broadcast, radio, press, and digital advertising and will also feature on FCAI owned social channels.

To check your vehicle registration number, please visit IsMyAirbagSafe.com.au or text AIRBAG to 0487 247 224.

SOURCE:

http://www.adnews.com.au/campaigns/airbag-recall-campaign-urges-motorists-to-don-t-die-wondering

http://www.campaignbrief.com/2018/07/the-federal-chamber-of-automot.html

http://www.bandt.com.au/newsletter/monkeys

https://www.thedrum.com/creative-works/project/accenture-interactive-the-monkeys-don-t-die-wondering-federal-chamber

https://mumbrella.com.au/the-monkeys-and-accenture-encourage-car-owners-to-check-their-airbags-in-dont-die-wondering-campaign-532599

https://www.campaignasia.com/video/your-car-may-kill-or-maim-you-but-dont-panic/446274

https://marketingindustrynews.com/2018/07/31/australias-fcai-raises-awareness-of-faulty-airbags-with-help-from-the-monkeys-and-accenture/