Provocative Campaign Launches ‘Down Under’ Film

Getting behind Australia’s most controversial film of the year, we have released a stirring campaign to promote Australian writer-director Abe Forsythe’s feature-length black comedy Down Under, in cinemas this August.

Premiering globally at this year’s Sydney Film Festival, Down Under is inspired by the Cronulla Riots of 2005 and is set during the aftermath of the unrest. Headed up by an all-star Australian cast, the film follows the fictional story of two carloads of hotheads from both sides of the fight, destined to collide.

The provocative poster campaign is set to run nationally across outdoor, in-cinema and on social, in the lead up to Down Under’s cinematic release.

To view the Down Under campaign and film trailer visit: https://www.facebook.com/Down-Under-Movie-163552854064679/

SOURCE:

http://www.campaignbrief.com/2016/08/the-monkeys-launches-provocati.html

http://www.thestable.com.au/the-monkeys-the-most-controversial-film-of-the-year-gets-the-most-provocative-campaign-to-match-it/