A place of contradictions, of dreams, of mystery and electric excitement. A world where the traditional, and the futuristic, coexist. A reality populated by robotic geisha, giant squid, and brave samurai. Incredible experiences await you, if you are curious enough to discover them. Prepare to enter a world beyond your wildest dreams. Prepare to Enter Asahi. In a category that declined -3% in value in 2020, Enter Asahi helped Asahi Super Dry buck the trend and grow value by +8%.