The Gruen Transfer

Digital, Film

To launch the Gruen Transfer (a show about advertising) on the ABC (government decreed as an ad-free public network) we made ads for fictional products Gruen Bank, Gruen Beer and Gruen Beauty and ran them on the ad-free ABC.

The complaints rolled in, the media got involved and The Gruen Transfer got the highest rating launch of any ABC show to date. Viewers were also able to make their own versions of the ads online, the best of which ran on the show during the first season.

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