IKEA – The Best Day is the Everyday


To launch the new IKEA platform ‘The Best Day is the Everyday’, we created a playful retail spot revealing the everyday life of the affordable Market Hall products at IKEA. Aiming to help Australians rediscover the happiness in everyday life at home, the products themselves inspire us to look at familiar environments differently, celebrating the ‘everyday’ like the once-in-a-lifetime day it really is.

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