Throwback Party

Throwback Party

Krispy Kreme

Sydney
digital print

In 2019, millennials had forgotten the happiness Krispy Kreme could bring to their lives. To remind them of their once favourite treat, we created 4 childhood favourite doughnut flavours, and celebrated with the launch of Krispy Kreme Throwback Arcade. This tapped into 90’s gaming culture and turned Instagram into a world-first virtual arcade, complete with 4 mini games inspired by a console classic with retro graphics and gameplay, with each player battling it out to win a year’s supply of doughnuts. Throwback Party was the most successful new product launch for Krispy Kreme Australia ever.

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