The first campaign for NRMA Small Business Insurance translates NRMA’s ethos of HELP in a meaningful way, through the story of a small business owner who embarks upon the all-too-familiar wait after pitching for a job. While Australia’s small business owners had just been through one of the toughest times on record, this emotive campaign reframed setbacks, reassuring business owners that a setback is a comeback waiting to happen.