Ice Break – WA Delivery

Social, Surprise and Delight

Ice Break iced coffee isn’t sold in Western Australia, which has left some fans, like Paul Piguchin, angry.

Angry enough to start a Facebook page titled ‘Bring Ice Break to WA!’ We told him that if he got ten thousand likes we would stack a truck with 10 000 bottles of Ice Break and take it to Perth. It took him less than three days to get the likes, and it took the truck about the same time to get from Melbourne HQ to Perth, where Paul, hundreds of Ice Break fans and a major news outlet were waiting for a sip of the good stuff.

wa_delivery_1-png wa_delivery_2-png wa_delivery_3-png wa_delivery_4-png wa_delivery_5-png wa_delivery_6-png wa_delivery_7-png wa_delivery_8-png wa_delivery_9-png wa_delivery_10-png