MLA’s most successful Australia Day campaign of all time, lead by cult news reader Lee Lin Chin and a host of other famous Australians. The film was viewed over five and half million times and achieved record sales.
Media Type: Activation
The old became new again as forgotten telephone boxes were recruited as sources for a city-wide light installation. The spectacular Melbourne display lit up social media and launched the Telstra Air Wi-Fi network that stretches across Australia with thousands of new hot spots.