NRMA Insurance reminded Australians that Every Home is Worth Protecting by highlighting the plight of one of the most loved and most vulnerable Australians of all, the koala, whose home is under threat from land clearance. At the centre of this provocative idea was an ongoing commitment from NRMA Insurance that for every new home… Read more »
Media Type: Digital
New Australia-Land Australian Lamb has always been about uniting people. So, in 2019 when Australia lost their way – cheating at sport, 5 Prime Ministers in 5 years, and anger over Australia Day being the same date Britain invaded – we had a provocative idea. We launched an integrated campaign inviting our friendly rivals, New… Read more »
Make Your Statement in UnderState Women often treat their everyday t-shirt bras with disdain, contempt or simple indifference. They see them as something commonplace, and not worth their attention. To turn this attitude around, Berlei has launched a new everyday bra and underwear collection, ‘UnderState By Berlei’. The idea behind this is if an UnderState… Read more »
I’m not worried about data Despite what you may think not all mobile data is created equal. Which is especially important when you find yourself worrying about data, like pre-paid customers often do: when it’s going to run out, whether it’s going to be fast, if it will work at all. With Telstra Pre-Paid Max… Read more »
‘Everyone Matters’ is Australia Post’s new brand platform. The campaign highlights how Australia Post’s is bound to serve every single Australian, in millions of different ways. It uses individual stories of people like Bruce, Olivia and Megan to show how Australia Post helps Aussies, whoever and wherever they are. Because to Australia Post, Everyone Matters.
Throwback Party. To launch Krispy Kreme’s new limited-edition Throwback Party doughnut range, The Monkeys turned Krispy Kreme’s Instagram page into a virtual arcade by creating four Throwback Party mobile games to celebrate each new flavour, including Finger Bun Fighter, Krispy Kart, Fairy Bread Fantasy and Brownie Batter Bash.
Call Goats. Win Beer. 13GOAT – A launch promo, wrapped inside a choose-your-own-adventure audio experience, wrapped inside a call centre. Over the course of the campaign, people who called 13GOAT were connected to an immersive, branded experience. Every choice leading them deeper into a series of intertwining stories, characters and a tonne of goat-related… Read more »
Don’t drive naughty, drive nice. To be genuinely helpful, NRMA wanted to create a road-safety campaign at a time year where the roads are most deadly. To get drivers to take action we needed a new message and new advocates. So we turned to the most powerful influence on drivers everywhere – the passengers in… Read more »
Give a minute. Although Australians are natural born helpers, back in 2016 out of 28 OECD nations, Australia ranked 17th in per capita contributions to UNICEF even though it ranked 5th in per capita GDP. Our brief was simple but tricky – find a new way to encourage Australians to give more of their money… Read more »
Enter Asahi To Enter Asahi is to enter the unknown. To step over the threshold into a place where imagination is not bound by reality. A place of contradictions, of dreams, of mystery and electric excitement. A world where the traditional, and the futuristic, coexist. A reality populated by robotic geisha, giant squid, and brave… Read more »
Berlei launched its Spring Summer 18′ Sport collection with a provocative campaign demonstrating the impact different sports have on women’s breasts when they are not wearing a supportive sports bra. It’s been reported that an astounding 43% of women are unaware that not wearing a supportive sports bra while exercising can contribute to breast tissue… Read more »
Help has shaped Australia as a nation. It’s also the reason NRMA was founded in 1925. To reclaim this proud heritage, we created a campaign that features real Australian moments of help. In film and radio, these were accompanied by a haunting version of iconic Australian song “Throw your arms around me” by Hunters &… Read more »
Qantas and Airbnb have partnered to make more places feel like home, offering those who book an Airbnb through qantas.com one Qantas Point for every dollar spent. To launch the world first partnership we created two in-home safety videos showcasing the unique locations that Qantas is able to connect you to and their features which… Read more »
“Is this Qantas’ best idea ever?” – news.com.au Recognising that millions of bland Out Of Office emails are sent out everyday to unsuspecting colleagues and friends, Qantas’ new Out Of Office Travelogue endeavours to take the once mundane experience to a whole new level with an interesting and fun way to connect via an Instagram… Read more »
One of the biggest brand positioning moments in Telstra’s history, establishing Telstra’s belief in the power of technology and its magical ability to help people Thrive.
Astronauts experience something called ‘the overview effect’ where they see the earth from space and their views on the fragility of our planet are changed forever. In a bid to persuade today’s world leaders to take better care of our planet, Friends of the Earth Australia is asking for the global community’s help to send… Read more »
An integrated campaign that featured comedian Shane Jacobson re-launched the IGA brand with a new positioning ‘It pays to shop independent’. The campaign represents IGA’s biggest ever marketing push.
Everyone’s after wellbeing, aren’t they? But while there’s no lack of information about what you should and shouldn’t be doing, it can seem overwhelming and often contradictory. Blackmores believes the key to wellbeing isn’t more information – it’s better knowledge. With over 80 years experience in natural health and scientific research, Blackmores is uniquely positioned… Read more »
‘Extraordinary Place’ is our new campaign for Pauls, which we created with the clever folk at Photoplay. The spots, titled ‘Twins’ and ‘Maurice’ were voiced by actor Aden Young and the Extraordinary Place was constructed in painstaking detail by a team of expert European model makers. Enjoy.
By combining Snapchat’s infamous self-destructing message with users’ dishonourable behaviours of screenshotting snaps, we created The One Second Coupon, a Snapshot coupon that disappeared after one second – The World’s Quickest Coupon.
To launch IKEA’s 2015 Outdoor Range we created an outdoor campaign using nothing but shadows to show how people can get the most out of their outdoor spaces – no matter what size. Go home and try it yourself.
Here is our first campaign for the University of Sydney’s Charles Perkins Centre, which we created in collaboration with artists Mel Pragassen, Maricor/Maricar and animation studio In The Thicket. The centre fosters collaborations across all areas of the University, bringing together experts from diverse fields to discover real-world solutions through innovative research and teaching. The campaign showcases… Read more »
To launch the 2014 NRL Official App we penned an original rock anthem Straight In Your Eyes. The two-minute video clip, celebrates all that is special about glam rock – big hair, a big chorus and era-specific special effects. Featuring current stars and league legends Steve Menzies, Mark Geyer and Wendell Sailor, the song tells us you can… Read more »
We created this experimental piece with Flume and Finch for Intel. It’s a sound and light installation performed by a band of Intel-powered tablets, with an original composition created by Flume. It also became a technology masterpiece that saw Intel tablets powering a live performance at Australia’s biggest music awards.
We created these spots as part of a new campaign for UBank, that visualises all the money people can save by refinancing their homes. The TVC’s centre around UBank customers, who each have their own humorous metaphor meant to represent the money they’re saving by refinancing. Gold.
Check out our new Boost Mobile campaign, which follows a group of friends who “stay living” through a zombie apocalypse, while keeping connected via their Boost Mobile phones. Scary stuff.
Swedish for “scrapbook”, KLIPPBOK is IKEA’s new inspirational iPad app. The first of its kind in Australia (and in the world of IKEA), it gives DIY decorators a space to mix’n’match IKEA products to create ideas for their home. With easy-to-use design functionality, users can create collages, swatchbooks, roomsets and more. KLIPPBOK is whatever you… Read more »
How does the Iced Coffee that Adds a Motor To Your Day make the big decisions? By drag racing of course. To kick things off we added a motor to the campaign – literally – by turning two billboards into high octane drag racing machines. We then followed this up by customising four classic Australian muscle… Read more »
There’s only one cure for a store that doesn’t stock OAK and that’s a Reverse Robbery. What’s a Reverse Robbery? It’s when a group of guys wearing masks storm a convenience store not to rob it but to stock it with OAK. OAK drinkers could use Facebook to request a Reverse Robbery in their neighbourhood. They… Read more »
Our new brand campaign for UBank takes a light-hearted approach to the big questions in life. It features a man contemplating his life while falling 30,000 feet from a plane and encourages Australians to ask themselves whether they could be getting more from their bank.
IKEA has been one of the world’s strongest brands for decades, but it needed new meaning in Australia. This call to arms encouraged people to take a risk, fight against boring interiors and experiment with their home furnishings. Think Braveheart with furniture and HAVE A GÖ!
A hundred artists, one million tiles and one year in the making.
Seafolly Australia: Seafolly X Panama – Film Craft, Best use of Music
On Friday night we were named B&T Independent Agency of the Year. There’ve been many late nights fuelled by tonnes of potato chips and pizzas, for what has been an endless supply of enthusiasm and great ideas. To all Monkeys and our clients – we salute you. Thanks for another great year.
Our new Creative team, Callan McKean and Alex Scheider took part in the D&AD New Blood Workshop in Sydney. The workshop was open to the best young Creatives under the age of 24, and gave them the opportunity to spend time with some of the industry’s finest. The guys had the opportunity to work on… Read more »
Boost Mobile – Stay Living
Boost Mobile: Stay living – IT and Consumer Durables
Boost Mobile: Stay Living – Best Strategic Launch Campaign
Intel: Intelligent Sounds – Best Branded Content Campaign
Intel: Intelligent Sounds – Branded Entertainment, Best Brand-commissioned Project
Intel: Intelligent Sounds – Best Use of Music
Intel: Intelligent Sounds – Partnerships/Collaborations, Use of Original Music
Intel: Intelligent Sounds – Film, Short Form
Intel: Intelligent Sounds – Partnerships/Collaborations, Brand Collaborations
Intel: Intelligent Sounds – Innovative Media, Use of Original Music
Intel: Intelligent Sounds – Digital/Social Technique, Sound Design
Boost Mobile: Stay Living – Digital
Boost Mobile: Stay Living – Other Services
Boost Mobile: Stay Living – ROI
Boost Mobile: Stay Living – Most Original Thinking
Parmalat: Oak Kills Hungrythirsty Dead – ROI
Boost Mobile: Stay Living – Best Strategic Launch
Boost Mobile: Stay Living – IT & Consumer Durables
Boost Mobile – Stay Living: Content Marketing Strategy of the Year
Intel: Intelligent Sounds – Sound Design
Intel: Intelligent Sounds – Online Guerilla & Innovation
Intel: Intelligent Sounds – Branded Entertainment Short Form
Boost Mobile: Stay Living – Branded Entertainment Scripted
Intel: Intelligent Sounds – Craft in Film, Original Music
Intel: Intelligent Sounds – Digital, Online Shared Film
Intel: Intelligent Sounds – Digital, Emerging Digital
Boost Mobile: Stay Living ‘How to Stay Living in a Zombie Apocalypse’ – Digital, Online Shared Film
OAK: Reverse Robberies
OAK: Reverse Robberies – Best Use of Social Media
Oak Reverse Robberies has been named B&T Digital Campaign of the Year 2013. It also picked up a Highly Commended for Best use of Social Media. Congratulations to all involved, particularly our clients at Parmalat for their brave move in backing it. Hungrythirsty anyone?
Boost Mobile: Stay Living
Parmalat: Ice Break Drag Race ‘Em – Branded Content
Parmalat: OAK Reverse Robberies – Brand Awareness and Positioning
Parmalat: OAK Reverse Robberies – Branded Content & Entertainment Best use or integration of experiential events
Parmalat: OAK Reverse Robberies – Media Best use of Special Events & Stunts/Live Advertising
Parmalat: OAK Reverse Robberies – Direct Social Media & Viral Marketing
With only 19 gongs awarded globally, we’re chuffed to see OAK Reverse Robberies recognised as one of the most outstanding Facebook campaigns of 2012. Facebook’s Creative Council reviewed and debated work submitted by brands and agencies from 59 countries around the world to decide this year’s winners. We’re in great company. Like.
Parmalat: OAK Reverse Robberies – Award for Bravery
Parmalat: OAK Reverse Robberies: Digital/Mobile
Parmalat: OAK Reverse Robberies
Sydney Opera House: The Ship Song Project
Parmalat: ICE BREAK Drag Race ‘Em – Interactive Film campaign
Parmalat: OAK Reverse Robberies – Digital Social Media
Parmalat: OAK Reverse Robberies – Digital Campaign Business to Business
Parmalat: OAK Reverse Robberies
Intel: The Ultrabook Temptations – Earned Media
Sydney Opera House: The Ship Song Project – TV/Cinema/Online Film: Corporate Image
Intel: The Ultrabook Temptations – Creative Online Broadcast Video
Intel: The Ultrabook Temptations – Effectiveness Information Technologies
Intel: The Ultrabook Temptations
YouTube: Map My Summer – Interactive Interface Design
Sydney Opera House: The Ship Song Project – Digital Viral Film
You Tube: Map My Summer – Interface Design
Sydney Opera House: The Ship Song Project – Music Video
The Monkeys creates ‘Add a Motor to it’ YouTube + Facebook online show for Ice Break iced coffee
Evolution Motorsport set new world record after motorised sofa hit 163km/h at Camden Airport
Google: Map My Summer – Cyber
Parmalat: Ice Break WA Delivery – Digital Social Media
DMG Radio Australia celebrates classic rock music with this campaign for Classic Rock 95.3FM