NRMA Insurance reminded Australians that Every Home is Worth Protecting by highlighting the plight of one of the most loved and most vulnerable Australians of all, the koala, whose home is under threat from land clearance. At the centre of this provocative idea was an ongoing commitment from NRMA Insurance that for every new home… Read more »
Media Type: Film
New Australia-Land Australian Lamb has always been about uniting people. So, in 2019 when Australia lost their way – cheating at sport, 5 Prime Ministers in 5 years, and anger over Australia Day being the same date Britain invaded – we had a provocative idea. We launched an integrated campaign inviting our friendly rivals, New… Read more »
Make Your Statement in UnderState Women often treat their everyday t-shirt bras with disdain, contempt or simple indifference. They see them as something commonplace, and not worth their attention. To turn this attitude around, Berlei has launched a new everyday bra and underwear collection, ‘UnderState By Berlei’. The idea behind this is if an UnderState… Read more »
I’m not worried about data Despite what you may think not all mobile data is created equal. Which is especially important when you find yourself worrying about data, like pre-paid customers often do: when it’s going to run out, whether it’s going to be fast, if it will work at all. With Telstra Pre-Paid Max… Read more »
‘Everyone Matters’ is Australia Post’s new brand platform. The campaign highlights how Australia Post’s is bound to serve every single Australian, in millions of different ways. It uses individual stories of people like Bruce, Olivia and Megan to show how Australia Post helps Aussies, whoever and wherever they are. Because to Australia Post, Everyone Matters.
Don’t drive naughty, drive nice. To be genuinely helpful, NRMA wanted to create a road-safety campaign at a time year where the roads are most deadly. To get drivers to take action we needed a new message and new advocates. So we turned to the most powerful influence on drivers everywhere – the passengers in… Read more »
Enter Asahi To Enter Asahi is to enter the unknown. To step over the threshold into a place where imagination is not bound by reality. A place of contradictions, of dreams, of mystery and electric excitement. A world where the traditional, and the futuristic, coexist. A reality populated by robotic geisha, giant squid, and brave… Read more »
Berlei launched its Spring Summer 18′ Sport collection with a provocative campaign demonstrating the impact different sports have on women’s breasts when they are not wearing a supportive sports bra. It’s been reported that an astounding 43% of women are unaware that not wearing a supportive sports bra while exercising can contribute to breast tissue… Read more »
Help has shaped Australia as a nation. It’s also the reason NRMA was founded in 1925. To reclaim this proud heritage, we created a campaign that features real Australian moments of help. In film and radio, these were accompanied by a haunting version of iconic Australian song “Throw your arms around me” by Hunters &… Read more »
Australia is a nation of beer worshippers. Or is it? Maybe our love of beer is beginning to wear a bit thin? We hear the words that, up till now, no one has ever uttered: “I don’t think I like beer anymore”. For the first time ever, Australians reflect on their dogged attachment to beer…. Read more »
‘Long Way’ is a beautifully shot, emotional, Christmas spot for NRMA Insurance; it was directed by Christopher Riggert, and is accompanied by a soulful Tom Odell soundtrack. It’s the story about a pair of adorable elderly grandparents, who embark on an epic journey to see their young granddaughter on Christmas morning. The film inspires us… Read more »
MLA’s ode to the greatest meat on Earth, starring Bill Lawry, Katie Ritchie, Leisel Jones and a quartet of singing butchers.
The third chapter of Qantas’ Feels Like Home campaign highlights the airline’s revolutionary direct route connecting London and Australia. The ads tell the real stories of the Perth-based Charlton family reuniting with their grandmother in the UK and of a young couple managing a long distance relationship between Australia and London.
Real Estate Tips From The Terminally Ill, is a 2-minute film that inspires all Australians to re-think our unhealthy obsession with property ownership at all costs. To change our hard-wired behaviour required a voice guaranteed to get our attention, and force us to sit up and listen. To achieve this, we sought the unique clarity… Read more »
Celebrate Australia – Lamb Summer Campaign In January, MLA and The Monkeys launched the latest Summer Lamb campaign, with an epic lamb barbecue celebrating the diverse mob who’ve come together here to make Australia the best place on earth.
Continuing the IKEA brand platform ‘The Best Day is the Everyday’ our latest playful ads run across Autumn and Winter, and reveal the every day lives of the IKEA products themselves. With a little inspiration from some unexpected heroes, we invite all Australians to celebrate the ‘everyday’ like the once-in-a-life day it really is.
Qantas and Airbnb have partnered to make more places feel like home, offering those who book an Airbnb through qantas.com one Qantas Point for every dollar spent. To launch the world first partnership we created two in-home safety videos showcasing the unique locations that Qantas is able to connect you to and their features which… Read more »
Building on the long established We Love Our Lamb platform, the integrated activity taps into the central role lamb plays in celebrating the face of modern Australia and bringing everyone together, no matter their race, religion, gender, sexual orientation, age or ability. The content, created by The Monkeys, cuts to the chase and addresses the… Read more »
One of the biggest brand positioning moments in Telstra’s history, establishing Telstra’s belief in the power of technology and its magical ability to help people Thrive.
No Time For Never is an initiative to help promote the importance of staying active. Launched to the Australian press by Minister for Health and Sport, The Hon. Sussan Ley, the film, much like its cast of inspirational older athletes, (including a 96-year-old sprinter) outperformed all expectations.
MLA’s most successful Australia Day campaign of all time, lead by cult news reader Lee Lin Chin and a host of other famous Australians. The film was viewed over five and half million times and achieved record sales.
“Best parenting ad ever.” –The Stable For IKEA’s Christmas film, we listened to kids around Australia about their favourite toy. However, their responses may not be what people expected to hear. At a time when other brands are busy telling you what to buy, IKEA brought a simple and honest reminder of what’s really important.
An integrated campaign that featured comedian Shane Jacobson re-launched the IGA brand with a new positioning ‘It pays to shop independent’. The campaign represents IGA’s biggest ever marketing push.
UBank’s All I Need Project is an experiment to see if people can be happy with less instead of more. Australians are now living in the biggest homes in the world and working longer hours to pay huge mortgages, leaving over 80% of us in financial stress. Is this the way we want to live…. Read more »
Car Advice journalists go to extreme lengths in order to create the most informed, relevant reviews of every new car that launches in Australia. We can therefore say, quite genuinely, these spots aren’t much of an exaggeration.
A prime time, 1 hour documentary that ran on Australia’s most popular network, out-rated Top Gear and changed the way we looked at our biggest Telco. Hello! This Is Australia is the story of how communication built Australia. The film was fully funded branded content through Telstra.
Everyone’s after wellbeing, aren’t they? But while there’s no lack of information about what you should and shouldn’t be doing, it can seem overwhelming and often contradictory. Blackmores believes the key to wellbeing isn’t more information – it’s better knowledge. With over 80 years experience in natural health and scientific research, Blackmores is uniquely positioned… Read more »
‘Extraordinary Place’ is our new campaign for Pauls, which we created with the clever folk at Photoplay. The spots, titled ‘Twins’ and ‘Maurice’ were voiced by actor Aden Young and the Extraordinary Place was constructed in painstaking detail by a team of expert European model makers. Enjoy.
Flavoured milk has never felt so intimidating. In a Sergeant John Henry delivers a diatribe urging teenage boys to stop sitting on the fence when it comes to satisfying the age-old dilemma between hunger and thirst.
The Monkeys’ first foray into entertainment came in the form of a 6 x 30 minute comedy drama about the advertising industry, created for the Comedy Channel. Produced by Andrew Denton, the show was critically acclaimed, nominated for Logies, AFI and Writers Guild awards and featured some of Australia’s best-known talent.
Humans are ace. And here’s why.
We created these spots for Bingle Car Insurance to demonstrate that getting a Bingle quote is “as simple as it sounds.” The launch TVC features Joni, the sky diving chimpanzee, who was created from 100% computer graphics by renowned CG company, The Mill in New York. So, we can happily say that no chimps were harmed in… Read more »
We created this spot with MLA featuring legendary Australian cricketer and commentator Richie Benaud. Richie enlists the help of a pantheon of national icons to encourage Aussies to get together over lamb on Australia Day because as everybody knows – you never lamb alone.
We created a music video for Seafolly in collaboration with Future Classic band, Panama and Sia ‘Chandelier’ director Daniel Askill. The story stars Victoria’s Secret model, Martha Hunt and follows a group of girls living in the Northern Hemisphere who are suddenly drawn into the water, where they make a magical underwater migration back to a… Read more »
To launch the 2014 NRL Official App we penned an original rock anthem Straight In Your Eyes. The two-minute video clip, celebrates all that is special about glam rock – big hair, a big chorus and era-specific special effects. Featuring current stars and league legends Steve Menzies, Mark Geyer and Wendell Sailor, the song tells us you can… Read more »
We created this experimental piece with Flume and Finch for Intel. It’s a sound and light installation performed by a band of Intel-powered tablets, with an original composition created by Flume. It also became a technology masterpiece that saw Intel tablets powering a live performance at Australia’s biggest music awards.
We created these spots as part of a new campaign for UBank, that visualises all the money people can save by refinancing their homes. The TVC’s centre around UBank customers, who each have their own humorous metaphor meant to represent the money they’re saving by refinancing. Gold.
Check out our new Boost Mobile campaign, which follows a group of friends who “stay living” through a zombie apocalypse, while keeping connected via their Boost Mobile phones. Scary stuff.
This spot for Pizza Capers shows the sheer mouth-drenching power of the new Pizza Capers menu. From motorized hypochondriacs to inanimate objects, no one escapes the tractor beam of cheesy goodness unaffected. I’m dribbling.
How does the Iced Coffee that Adds a Motor To Your Day make the big decisions? By drag racing of course. To kick things off we added a motor to the campaign – literally – by turning two billboards into high octane drag racing machines. We then followed this up by customising four classic Australian muscle… Read more »
There’s only one cure for a store that doesn’t stock OAK and that’s a Reverse Robbery. What’s a Reverse Robbery? It’s when a group of guys wearing masks storm a convenience store not to rob it but to stock it with OAK. OAK drinkers could use Facebook to request a Reverse Robbery in their neighbourhood. They… Read more »
With each wondrous technological change, our lives change too. This film launching FOXTEL HD+ shows just how far we’ve come.
‘Loungin’ is our first TVC for The Star and features a specially rerecorded lounge performance of the classic Guns-n-Roses track ‘Welcome to the Jungle’. The spot features our charismatic lounge singer Bill Baker and his piano on wheels, cruising through The Star while a series of story fragments unfold in the background.
Our new brand campaign for UBank takes a light-hearted approach to the big questions in life. It features a man contemplating his life while falling 30,000 feet from a plane and encourages Australians to ask themselves whether they could be getting more from their bank.
IKEA has been one of the world’s strongest brands for decades, but it needed new meaning in Australia. This call to arms encouraged people to take a risk, fight against boring interiors and experiment with their home furnishings. Think Braveheart with furniture and HAVE A GÖ!
A hundred artists, one million tiles and one year in the making.
Animated spot for BBC Knowledge channel, producer of documentary programming – featuring an entertainingly “edited” version of the evolution of human mankind.
A top-rating cooking show for national broadcaster SBS. Thirteen half-hour episodes showcased immigrant families, their stories and the cooking traditions they brought with them. Host and celebrity chef Sean Connolly learnt a thing or two about what ‘home cooked’ can really mean.
BBC Knowledge celebrates the 40th anniversary of the moon landing with a recap of the amazing story – complete with little-known facts – of that first lunar touchdown. As narrated by Ted Maynard – a man who reported the original moon landing live on US radio.
Seafolly Australia: Seafolly X Panama – Branded Entertainment Online
UBank – Rewards are Real: Ad Campaign of the Year
UBank: Rewards are Real – Film, Campaign over 30 secs or different lengths
The Star: Loungin’ – Best use of Music
The Star: Loungin’
In Nick Cave’s recent interview on the ABC’s 7.30 program he mentions The Ship Song Project. We’re happy that Nick’s happy.
The Star: Loungin’ – Television Commercial individual over 30 seconds
The Star: Loungin’ – Craft in Film Best Use and/or Arrangement of Existing Music
The Star: Loungin’ – Craft in Film Casting
The Star: Loungin’- Craft in Film Cinematography
The Star: Loungin’ – Craft in Film Direction
UBank: Since Today – Craft in Film Direction
Guide Dogs NSW/ACT: Experience Unseen – Print Community Service & Charity Campaign
UBank: Since Today – Television Commercial individual over 30 seconds
Parmalat: OAK Are You Stupid? – Film & Video Television Commercial individual 30 seconds
Guide Dogs NSW/ACT: Experience Unseen – Community Service and Charity campaign
Guide Dogs NSW/ACT: Experience Unseen – TV Campaign
Sydney Opera House: The Ship Song Project – Integrated
Sydney Opera House: The Ship Song Project – Gold
Parmalat: Oak Kills Hungrythirsty Dead Campaign – New Brand category
Intel: The Ultrabook Temptations
Sydney Opera House: The Ship Song Project – Interactive Music Videos
Sydney Opera House: The Ship Song Project – Best use and/or arrangement of existing music
Sydney Opera House: The Ship Song Project – Digital Viral Film
Sydney Opera House: The Ship Song Project – Branded content, individual any length
Parmalat: Kill Hungrythirsty Dead – Television Commercials, individual 30 seconds
Guide Dogs NSW/ACT: The Guide Dog Interviews – DM Community Service & Charity, individual any length
Sydney Opera House: The Ship Song Project – Music Video
Guide Dogs NSW/ACT: The Guide Dog Interviews – Film Community Service & Charity, individual
Sydney Opera House: The Ship Song Project
The Monkeys creates ‘Add a Motor to it’ YouTube + Facebook online show for Ice Break iced coffee
Evolution Motorsport set new world record after motorised sofa hit 163km/h at Camden Airport
IKEA Australia is running “Have A Gö”, an advertising campaign encouraging customers to “fight boring”.
Ikea Bloodthirsty hordes make war on boring interiors in Australian ‘Braveheart’ parody By Tim Nudd
This short film and song features performances by Neil Finn, Kev Carmody, Sarah Blasko, Angus and Julia Stone, Paul Kelly, Temper Trap, Martha Wainwright, Katie Noonan and Daniel Johns.
Artists come together to craft a love song to one of the world’s great buildings By Tim Nudd
This is a stunning music project created by Three Drunk Monkeys, Sydney that invites the world inside the iconic building and positions ‘The House’ as a contemporary cultural hub.
“Come sail your ships around me/and let your Fat Lady sing”? Not quite. But today the Sydney Opera House is releasing a special video in which Neil Finn, Kev Carmody, Sarah Blasko, Angus and Julia Stone, Paul Kelly, Temper Trap, Martha Wainwright, Daniel Johns and other pop stars sing bits of Nick Cave’s Ship Song, backed… Read more »
Behind the iconic sails of the Australian landmark.
Sydney-based creative agency Three Drunk Monkeys has teamed up with Sydney Opera House (SOH) to create a stunning music project that invites the world inside the iconic building and positions ‘The House’ as a contemporary cultural hub.
A huge cast of Australian musicians have joined together to cover Nick Cave and The Bad Seeds ‘The Ship Song’ for the Sydney Opera House.
A group of Aussie music stars have come together to celebrate and promote one of the nation’s fave landmarks with The Sydney Opera House Ship Song Project.
TAKE “The Ship Song”, a classic Nick Cave composition, add some of our finest contemporary voices including Katie Noonan, Sarah Blasko, Paul Kelly, Neil Finn and Daniel Johns.
A group of famous musicians has banded together to pay tribute to Sydney Opera House with a version of Nick Cave’s The Ship Song.
Martha Wainwright, The Temper Trap for Sydney Opera House’s tribute to Nick Cave
A number of highly acclaimed artists have banded together – under the guidance of award-winning music video director Paul Goldman and music director/arranger Elliott Wheeler – to record a song and accompanying video… in honour of the Sydney Opera House.
In 1990, Nick Cave and the Bad Seeds released a song that within 11 years was voted one of the Top 30 Best Australian Songs of the previous 75 years. That song was The Ship Song. Now, Sydney Opera House has married this iconic song with the world’s most famous building to celebrate the artists, architecture and… Read more »
Guide Dogs NSW/ACT: The Guide Dog Interviews – Film Fundraising and Appeals
Guide Dogs: The Guide Dog Interviews – Public & Community Service
Guide Dogs NSW/ACT: The Guide Dog Interviews – Television
BBC: Honk If You’re Human – Television
Guide Dogs NSW/ACT: The Guide dog Interviews – Television Public Service
Guide Dogs NSW/ACT: The Guide Dog Interviews – Television, Creative
Guide Dogs NSW/ACT: The Guide Dog Interviews – Effectiveness Not-For-Profit
Cancer Council NSW: Sun Sound – Government, Corporate and Social Services
Telstra: T-Hub For the Functional Family – New Product or Service
Telstra: T-Hub For the Functional Family – Other Services
BBC Knowledge: Honk If You’re Human – Writing for Film Advertising
BBC Knowledge: Honk If You’re Human – Copywriting Art/Technique/Design
Guide Dogs NSW/ACT: The Guide Dog Interviews
Trust me I’m an ad man
Out of the box. Everybody else passes them off as their own brand new work