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NRMA Insurance reminded Australians that Every Home is Worth Protecting by highlighting the plight of one of the most loved and most vulnerable Australians of all, the koala, whose home is under threat from land clearance. At the centre of this provocative idea was an ongoing commitment from NRMA Insurance that for every new home… Read more »
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New Australia-Land Australian Lamb has always been about uniting people. So, in 2019 when Australia lost their way – cheating at sport, 5 Prime Ministers in 5 years, and anger over Australia Day being the same date Britain invaded – we had a provocative idea. We launched an integrated campaign inviting our friendly rivals, New… Read more »
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Make Your Statement in UnderState Women often treat their everyday t-shirt bras with disdain, contempt or simple indifference. They see them as something commonplace, and not worth their attention. To turn this attitude around, Berlei has launched a new everyday bra and underwear collection, ‘UnderState By Berlei’. The idea behind this is if an UnderState… Read more »
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‘Everyone Matters’ is Australia Post’s new brand platform. The campaign highlights how Australia Post’s is bound to serve every single Australian, in millions of different ways. It uses individual stories of people like Bruce, Olivia and Megan to show how Australia Post helps Aussies, whoever and wherever they are. Because to Australia Post, Everyone Matters.
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Call Goats. Win Beer. 13GOAT – A launch promo, wrapped inside a choose-your-own-adventure audio experience, wrapped inside a call centre. Over the course of the campaign, people who called 13GOAT were connected to an immersive, branded experience. Every choice leading them deeper into a series of intertwining stories, characters and a tonne of goat-related… Read more »
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Don’t drive naughty, drive nice. To be genuinely helpful, NRMA wanted to create a road-safety campaign at a time year where the roads are most deadly. To get drivers to take action we needed a new message and new advocates. So we turned to the most powerful influence on drivers everywhere – the passengers in… Read more »
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Enter Asahi To Enter Asahi is to enter the unknown. To step over the threshold into a place where imagination is not bound by reality. A place of contradictions, of dreams, of mystery and electric excitement. A world where the traditional, and the futuristic, coexist. A reality populated by robotic geisha, giant squid, and brave… Read more »
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Berlei launched its Spring Summer 18′ Sport collection with a provocative campaign demonstrating the impact different sports have on women’s breasts when they are not wearing a supportive sports bra. It’s been reported that an astounding 43% of women are unaware that not wearing a supportive sports bra while exercising can contribute to breast tissue… Read more »
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Help has shaped Australia as a nation. It’s also the reason NRMA was founded in 1925. To reclaim this proud heritage, we created a campaign that features real Australian moments of help. In film and radio, these were accompanied by a haunting version of iconic Australian song “Throw your arms around me” by Hunters &… Read more »
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The third chapter of Qantas’ Feels Like Home campaign highlights the airline’s revolutionary direct route connecting London and Australia. The ads tell the real stories of the Perth-based Charlton family reuniting with their grandmother in the UK and of a young couple managing a long distance relationship between Australia and London.
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Qantas and Airbnb have partnered to make more places feel like home, offering those who book an Airbnb through qantas.com one Qantas Point for every dollar spent. To launch the world first partnership we created two in-home safety videos showcasing the unique locations that Qantas is able to connect you to and their features which… Read more »
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One of the biggest brand positioning moments in Telstra’s history, establishing Telstra’s belief in the power of technology and its magical ability to help people Thrive.
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The old became new again as forgotten telephone boxes were recruited as sources for a city-wide light installation. The spectacular Melbourne display lit up social media and launched the Telstra Air Wi-Fi network that stretches across Australia with thousands of new hot spots.
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An integrated campaign that featured comedian Shane Jacobson re-launched the IGA brand with a new positioning ‘It pays to shop independent’. The campaign represents IGA’s biggest ever marketing push.
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Everyone’s after wellbeing, aren’t they? But while there’s no lack of information about what you should and shouldn’t be doing, it can seem overwhelming and often contradictory. Blackmores believes the key to wellbeing isn’t more information – it’s better knowledge. With over 80 years experience in natural health and scientific research, Blackmores is uniquely positioned… Read more »
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We created these spots for Bingle Car Insurance to demonstrate that getting a Bingle quote is “as simple as it sounds.” The launch TVC features Joni, the sky diving chimpanzee, who was created from 100% computer graphics by renowned CG company, The Mill in New York. So, we can happily say that no chimps were harmed in… Read more »
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To launch IKEA’s 2015 Outdoor Range we created an outdoor campaign using nothing but shadows to show how people can get the most out of their outdoor spaces – no matter what size. Go home and try it yourself.
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We created these spots as part of a new campaign for UBank, that visualises all the money people can save by refinancing their homes. The TVC’s centre around UBank customers, who each have their own humorous metaphor meant to represent the money they’re saving by refinancing. Gold.
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‘Loungin’ is our first TVC for The Star and features a specially rerecorded lounge performance of the classic Guns-n-Roses track ‘Welcome to the Jungle’. The spot features our charismatic lounge singer Bill Baker and his piano on wheels, cruising through The Star while a series of story fragments unfold in the background.
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Our new brand campaign for UBank takes a light-hearted approach to the big questions in life. It features a man contemplating his life while falling 30,000 feet from a plane and encourages Australians to ask themselves whether they could be getting more from their bank.
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A hundred artists, one million tiles and one year in the making.
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Animated spot for BBC Knowledge channel, producer of documentary programming – featuring an entertainingly “edited” version of the evolution of human mankind.
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Diageo: Mixionary – Posters
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Diageo: Mixionary – Poster: Art Direction Campaign
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Diageo: Mixionary – Collateral Design Posters Series
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Diageo: Mixionary: Posters
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Diageo: Mixionary Posters – Print Craft Art Direction Campaign
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Guide Dogs NSW/ACT: Experience Unseen – Print Craft Art Direction Campaign
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Diageo: Mixionary Bloody Mary – Design Promotional and Poster Design
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Parmalat: Oak Kills Hungrythirsty Dead Campaign – New Brand category
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Telstra: 100 Signs of Change – Creative Art Direction
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IKEA: Holidays
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The Monkeys creates ‘Add a Motor to it’ YouTube + Facebook online show for Ice Break iced coffee
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Evolution Motorsport set new world record after motorised sofa hit 163km/h at Camden Airport
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BBC Knowledge: Africa – Writing for Press & Poster Advertising
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Guide Dogs NSW/ACT: Guidance Pigeon – Charity & Community Service
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Guide Dogs NSW/ACT: Guidance Cat – Charity & Community Service
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BBC Knowledge: Honk If You’re Human – Copywriting Art/Technique/Design
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BBC Knowledge: Honk If You’re Human – Art Direction Art/Technique Design
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Three Drunk Monkeys and GPY&R Melbourne dominated the Caxton Awards with each agency winning five awards for excellence in newspaper advertising.
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DMG Radio Australia celebrates classic rock music with this campaign for Classic Rock 95.3FM
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Three Drunk Monkeys Sydney headed a clutch of 12 agencies to score gongs at the 36th Annual Caxton Awards and Seminar, held
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Three Drunk Monkeys founders Justin Drape and Scott Nowell on selling celibacy
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Health officials have devised a novel way to warn beachgoers of the dangers of the sun — play a jingle to remind them to apply sunscreen.
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SYDNEY — Australian health officials have devised a novel way to warn beachgoers of the dangers of the sun — play a jingle to remind them to apply sunscreen.
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Australian health officials have devised a novel way to warn beachgoers of the dangers of the sun — play a jingle to remind them to apply sunscreen.
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A BROADCAST warning about the dangers of the sun will be blasted out every hour at beaches this summer.
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SYDNEY — Australian health officials have devised a novel way to warn beachgoers of the dangers of the sun — play a jingle to remind them to apply sunscreen.
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