Media Type: Social

Every Home is Worth Protecting

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NRMA Insurance reminded Australians that Every Home is Worth Protecting by highlighting the plight of one of the most loved and most vulnerable Australians of all, the koala, whose home is under threat from land clearance. At the centre of this provocative idea was an ongoing commitment from NRMA Insurance that for every new home… Read more »

MLA – New Australia-Land

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New Australia-Land Australian Lamb has always been about uniting people. So, in 2019 when Australia lost their way – cheating at sport, 5 Prime Ministers in 5 years, and anger over Australia Day being the same date Britain invaded – we had a provocative idea. We launched an integrated campaign inviting our friendly rivals, New… Read more »

Berlei – UnderState

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Make Your Statement in UnderState Women often treat their everyday t-shirt bras with disdain, contempt or simple indifference. They see them as something commonplace, and not worth their attention. To turn this attitude around, Berlei has launched a new everyday bra and underwear collection, ‘UnderState By Berlei’. The idea behind this is if an UnderState… Read more »

Australia Post – Everyone Matters

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‘Everyone Matters’ is Australia Post’s new brand platform.  The campaign highlights how Australia Post’s is bound to serve every single Australian, in millions of different ways. It uses individual stories of people like Bruce, Olivia and Megan to show how Australia Post helps Aussies, whoever and wherever they are. Because to Australia Post, Everyone Matters.

Krispy Kreme – Throwback Party

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Throwback Party. To launch Krispy Kreme’s new limited-edition Throwback Party doughnut range, The Monkeys turned Krispy Kreme’s Instagram page into a virtual arcade by creating four Throwback Party mobile games to celebrate each new flavour, including Finger Bun Fighter, Krispy Kart, Fairy Bread Fantasy and Brownie Batter Bash. 

Goat Beer – 13GOAT

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Call Goats. Win Beer. 13GOAT – A launch promo, wrapped inside a choose-your-own-adventure audio experience, wrapped inside a call centre.   Over the course of the campaign, people who called 13GOAT were connected to an immersive, branded experience. Every choice leading them deeper into a series of intertwining stories, characters and a tonne of goat-related… Read more »

NRMA – Don’t drive naughty, drive nice

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Don’t drive naughty, drive nice. To be genuinely helpful, NRMA wanted to create a road-safety campaign at a time year where the roads are most deadly. To get drivers to take action we needed a new message and new advocates. So we turned to the most powerful influence on drivers everywhere – the passengers in… Read more »

UNICEF – A minute of your time

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Give a minute. Although Australians are natural born helpers, back in 2016 out of 28 OECD nations, Australia ranked 17th in per capita contributions to UNICEF even though it ranked 5th in per capita GDP. Our brief was simple but tricky – find a new way to encourage Australians to give more of their money… Read more »

Asahi – Enter Asahi

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Enter Asahi To Enter Asahi is to enter the unknown. To step over the threshold into a place where imagination is not bound by reality. A place of contradictions, of dreams, of mystery and electric excitement. A world where the traditional, and the futuristic, coexist. A reality populated by robotic geisha, giant squid, and brave… Read more »

Berlei ‘Stop Your Boobs Playing Their Own Game’

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Berlei launched its Spring Summer 18′ Sport collection with a provocative campaign demonstrating the impact different sports have on women’s breasts when they are not wearing a supportive sports bra. It’s been reported that an astounding 43% of women are unaware that not wearing a supportive sports bra while exercising can contribute to breast tissue… Read more »

NRMA – Help is who we are

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Help has shaped Australia as a nation. It’s also the reason NRMA was founded in 1925. To reclaim this proud heritage, we created a campaign that features real Australian moments of help. In film and radio, these were accompanied by a haunting version of iconic Australian song “Throw your arms around me” by Hunters &… Read more »

Qantas & Airbnb – Fly There Live There

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Qantas and Airbnb have partnered to make more places feel like home, offering those who book an Airbnb through qantas.com one Qantas Point for every dollar spent. To launch the world first partnership we created two in-home safety videos showcasing the unique locations that Qantas is able to connect you to and their features which… Read more »

OAK – Snapchat (1 Second Coupon)

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By combining Snapchat’s infamous self-destructing message with users’ dishonourable behaviours of screenshotting snaps, we created The One Second Coupon, a Snapshot coupon that disappeared after one second – The World’s Quickest Coupon.

OAK – Reverse Robberies

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There’s only one cure for a store that doesn’t stock OAK and that’s a Reverse Robbery. What’s a Reverse Robbery? It’s when a group of guys wearing masks storm a convenience store not to rob it but to stock it with OAK. OAK drinkers could use Facebook to request a Reverse Robbery in their neighbourhood. They… Read more »