Health insurer ahm has unveiled its new brand platform ‘You’re Good’.
Off the back of a year in which Australians and the health care system have been faced with unprecedented challenges, ahm was looking for a brand platform that better reflected the more meaningful role that they are playing in their customers’ lives.
Via simple, easy and affordable products – ahm customers can spend less time worrying about their PHI, and get back to enjoying life.
The new brand campaign consists of three new TV spots, social, internal and CRM integration — and will launch alongside ahm’s new integrated TV partnership with the Australian Open.
ahm will also be launching new work for its category leading offers and products, including Flexi-Packages and Black50 Extras.