Set to execute its biggest new model launch in market to date, with 27 models launching this year, Audi tasked us to develop ‘Irresistibly Advanced’ an integrated campaign to position the Audi Q range as progressive and desirable.
The campaign will run on broadcast television, out-of-home advertising and across digital channels.
Directed and Co-Directed by Sweetshop’s Noah Marshall and Nick Kelly respectively, the campaign film features a re-composed version of Frank Sinatra song ‘Strangers in the Night’ by acclaimed composer Elliott Wheeler and contemporary jazz singer Kristin Berardi.
The launch of the new campaign aligns with our appointment as Audi Australia’s lead brand creative agency.
Accenture Interactive ANZ lead and The Monkeys cofounder and group CEO, Mark Green, says: “Audi is an iconic brand and The Monkeys feels privileged to be given the opportunity to lend a hand in Australia. The team at Audi are ambitious marketers and we look forward to making great work together.”