Telstra has announced a campaign to introduce its new brand positioning, Australia Is Why. The new campaign showcases the important role Telstra plays in supporting Australia and its diverse communities.
Australia Is Why – Telstra’s first brand-focused execution since 2016 – includes large format out-of-home executions and a 60-second TVC that bring to life the power of connection and Telstra’s broader impact on Australians’ lives. Additional 15-second spots highlight individual stories around Telstra’s work in sustainability, sponsorship, connectivity and community, with more real-life examples of Telstra’s influence created specifically for social.
The campaign, which was captured in metro and regional locations, debuted on-air Sunday 11th July 2021 and features a diverse snapshot of Australia, including Telstra’s partners from the Australian Ballet, NRL, NRLW and AFL.
A virtual destination housing curated stories to back up the campaign’s tagline and show the breadth of what Telstra does in Australia has been created at telstra.com/why.