Australia Is Why In New Telstra Campaign

Telstra has announced a campaign to introduce its new brand positioning, Australia Is Why. The new campaign showcases the important role Telstra plays in supporting Australia and its diverse communities.

Australia Is Why – Telstra’s first brand-focused execution since 2016 – includes large format out-of-home executions and a 60-second TVC that bring to life the power of connection and Telstra’s broader impact on Australians’ lives. Additional 15-second spots highlight individual stories around Telstra’s work in sustainability, sponsorship, connectivity and community, with more real-life examples of Telstra’s influence created specifically for social.

The campaign, which was captured in metro and regional locations, debuted on-air Sunday 11th July 2021 and features a diverse snapshot of Australia, including Telstra’s partners from the Australian Ballet, NRL, NRLW and AFL.

A virtual destination housing curated stories to back up the campaign’s tagline and show the breadth of what Telstra does in Australia has been created at telstra.com/why.

SOURCE:

https://www.campaignasia.com/video/telstra-explains-why-it-does-what-it-does-because-australia/470973

https://www.theaustralian.com.au/business/technology/branson-surges-into-history-with-lower-space-flight/live-coverage/ed9096c137cfa61817e59a6d9697488a#10593

https://www.afr.com/companies/media-and-marketing/telstra-celebrates-australia-in-first-brand-campaign-since-2016-20210709-p5889e
 
https://mumbrella.com.au/telstra-reveals-new-brand-campaign-australia-is-why-692369

https://campaignbrief.com/telstra-launches-new-australia-is-why-brand-campaign-via-the-monkeys-part-of-accenture/
 
https://www.adnews.com.au/news/telstra-launches-new-brand-positioning-australia-is-why-via-the-monkeys