Australia Post has launched the next installment of its ‘Spread The Merry’ Christmas campaign, highlighting how small acts of kindness can help bring people together at Christmas.
Directed by Glendyn Ivin, the campaign film tells the story of a spirited young girl named Audrey, and Major, a naughty cockatoo. When Audrey notices that Major is a little lonely, she hatches a plan to bring him some festive joy – with help from her local postie, Kevin.
The integrated campaign is launching on television with 60s and 30s spots and will run through November and December across broadcast video, radio, social, digital, press and in-store. The campaign also includes retail merchandise.