#EmpowerMoves more than a TikTok dance reveals UN Women Australia

Girls across the country have been recreating the #EmpowerMoves TikTok dance.

But what appears to be just another TikTok dance, is in fact a carefully choreographed sequence of basic self- defence actions, creating a movement through which girls can show their strength and support for a future that is safe, equal and empowered.

UN Women Australia’s #EmpowerMoves invites girls to celebrate International Day of the Girl by coming together on TikTok to show their voice in support of a strong and equal future for themselves.

The powerful dance sequence, personalised by girls around the country, has been echoed by celebrities, and people across the world. It brings together music of Australian singer-songwriter Wafia, the contagious movement of choreographer and entrepreneur Karla Mura, with the direction of She Fights Back, to create a series of basic self-defence movements.

#EmpowerMoves comes after UN Women Australia launched the campaign “When Will She Be Right?” in early 2021, asking Australians to agitate and accelerate progress on gender equality. Now, #EmpowerMoves gives Australian girls an opportunity to show support for that cause, through a platform and message that is relevant to them.

#EmpowerMoves was created by The Monkeys, part of Accenture Interactive, with support from TikTok, UM and Edelman, as well as generously donated media from partners including Seven Network, Nine Network, Network 10, Google, Mamamia, NOVA Entertainment, Southern Cross Austereo and oOh!media.

SOURCE:

https://www.bandt.com.au/un-women-australia-launches-powerful-self-defence-tiktok-dance-empowermoves-via-the-monkeys/

https://www.cmo.com.au/article/691961/self-defence-tiktok-dance-from-un-women-aims-empowerment/

https://www.marketingmag.com.au/news-c/un-women-australia-dances-to-empowerment/

https://campaignbrief.com/un-women-australia-launches-new-tiktok-dance-campaign-empowermoves-via-the-monkeys/

https://www.adnews.com.au/news/tiktok-dance-incorporates-self-defence-moves-to-mark-international-day-of-the-girl

https://www.thestable.com.au/the-monkeys-un-women-australia-the-dance-that-stands-up-for-women/