Health Comes First With HCF

Revealing the latest iteration of HCF’s ‘Health Comes First’ platform, our latest campaign imagines a world where health comes first to inspire Australians to rethink what contributes to their wellbeing.

The new spot reimagines everyday scenarios and includes scenes with cyclists on streets with no cars, free sunscreen at the beach, veggie van (instead of Mr Whippy), a commuter train transformed into a gym, and a happy and healthy 100 year old celebrating their birthday.