IKEA Celebrates The Everyday With Smart Storage Solutions

Inspiring Australians to experience the happiness to be had in everyday life at home, our latest autumn retail campaign for IKEA Australia focuses on smart storage solutions, under the brand platform, ‘The Best Day is the Everyday’.

For the many Australian families faced with a lack of storage solutions in small living spaces, our campaign highlights a range of storage products to help with organisation; and the sense of joy when everything finds its perfect place.

Directed by Jonny & Will at Blinkink, the TV broadcast campaign is narrated by Swedish actress Lena Endre.