Australia’s media and marketing businesses joined forces to donate more than $10m in inventory for an important new campaign for MOOD tea.
Sixty businesses across the media, advertising and marketing industry have donated time, resources and inventory towards the ‘Sip selflessly’ campaign to promote the industry’s first social enterprise product, which donates all profits to fund charities battling youth suicide.
The creative was developed by The Monkeys, directed by Simon Harsent and the Pool Collective team, with audio by Ralph Van Dijk and Simon Kane at SongZu.
‘Sip Selflessly’ will roll out across all TV, radio, OOH, digital, social and print channels over the coming weeks following the largest philanthropic media inventory drive the industry has seen.
All profits raised from MOOD tea go towards funding mental health projects by Backtrack, Batyr and The Sebastian Foundation which are helping save young lives. Programs are focused towards mental health education in schools and suicide prevention.