NRMA Insurance looks to protect koala homes

Our latest integrated brand campaign for NRMA Insurance has launched across New South Wales and Queensland starring Arlo the koala and called “Every home is worth protecting”.

The three-month campaign spans TV, outdoor, radio, partnerships, PR, digital, and even a koala chatbot. It was developed by an integrated group that includes Mindshare for media, Havas for partnerships, Thinkerbell for PR and CHE Proximity for 1:1.

The campaign features a TVC directed by Gary Freedman, depicting an intimate, emotive and heroic tale of a boy who finds a koala stranded up a telegraph pole and follows their challenges as the boy looks to reunite the koala with his home.

The radio component of the campaign features Robyn Moore, the well-known voice of Australia’s most famous and playful little koala, Blinky Bill.

To bolster its commitment, NRMA insurance will also be planting a tree for every home insurance policy sold until the end of 2019.