NRMA Insurance Unveils Next Instalment of ‘Every Home Is Worth Protecting’

To demonstrate every home is worth protecting, NRMA Insurance has released its latest campaign that sees the return of young boy Sammy as he continues his quest to look out for the homes of Australia’s iconic but vulnerable koalas.

Our campaign centres on Sammy as he discovers a new threat to koala Arlo’s safety. Joining forces with a new ally, Ruby, the kids create signs to mark out a safe sanctuary for the koalas.

Once again enlisting the help of Revolver director Gary Freedman, the campaign film will be supported by out of home advertising, social and online assets.

The ‘Every Home Is Worth Protecting’ campaign has contributed to NRMA Insurance becoming the third strongest brand in Australia and strongest insurance brand in the world, based on Brand Finance’s reputable Brand Strength Index*. The campaign also won a Gold Effie last year, and this month has just been awarded a Gold Tangram for Effectiveness.

NRMA Insurance is continuing its partnerships with Conservation Volunteers Australia & Port Macquarie Koala Hospital.