The holidays are one of the busiest times on Australian roads – and it’s not only cars that are out and about. NRMA Insurance’s new campaign is a reminder to look out for kids taking their new wheels for a spin this Christmas.
‘New Wheels’ follows young Australians waking up on Christmas morning and heading onto their neighbourhood roads to test out their first bike, first set of rollerblades, or first skateboard.
The campaign went to air on Christmas Day and runs across broadcast television, cinema and online. The campaign film is directed by Leilani Croucher of Revolver.