Sport is Calling in latest rebel campaign

Motivating people to reach their sporting potential, rebel reminds us all of what sport has to offer in its new positioning campaign, ‘Sport Is Calling’.

Our campaign is inspired by the idea that sport has the ability to transform our ordinary, everyday into something spectacular.

Directed by Hamish Rothwell of Good Oil, the TVC dramatises the feeling sport can give us – a way to thrive, a stress reliever, an escape from the everyday – and how sport, no matter the activity, has never been more important to people’s wellbeing.

‘Sport Is Calling’ is set to run nationally on television, social, digital, ambient and across out-of-home advertising.