Summer Lamb Campaign Sings A Unifying Message

Building on the long established We Love Our Lamb brand position of unity and inclusivity, our latest integrated campaign for MLA inspires people to put aside their differences, big and small, and come together over lamb.

Titled ‘Lamb Side Story’, the campaign launches with the new long-form advert directed by Paul Middleditch, which sees a modern day lamb barbeque get a Broadway musical makeover. With the stage set, Australia‚Äôs diverse opinions go head to head, before ultimately showing that lamb is the one thing that brings everyone together.