What does Supercheap Auto stand for? Ask most people and they’ll say ‘everything auto and much, much more’ but, they’re much, much more than that. Yes, they’re cheap but there’s another word in their name that defines them more and that’s SUPER.
Our new brand platform showcases that whoever you are, and whatever you drive, Supercheap Auto can help you ‘Make it Super’.
The launch of the new brand platform also coincides with a reimagination of the brand’s visual identity from the store design to logo by The Monkeys’ partner agency, MAUD.
The hero film was directed by Sam Hibbard from Finch with photography by Chris Searl. The integrated campaign launched this week in Australia and New Zealand across TV, outdoor, radio, social, online and in-store.