Our new campaign for Holden, ‘Holden Colorado, Not To Be Outdone’, promotes the hard-to-beat capabilities of the Colorado range.
The integrated campaign puts the Holden Colorado through its paces, proving the truck is not to be outdone.
Directed by Hamish Rothwell of Goodoil Films, the brand film features a man and his Colorado take on a mountain goat in an epic race to the top of a mountain. In this battle of man versus beast, the driver and his vehicle challenge deep rivers, large boulders and steep-mountain climbs to outdo his goat nemesis.
The campaign will roll out across broadcast, out of home advertising, digital, radio, press and on Holden-owned social channels.