Cleaning Up in Effies Finalist List

The finalists list for the Effies – awarding the most effective campaigns for the past year – has been revealed, with a number of high profile agencies in the running for the top gongs.

The Monkeys is leading the finalist pack with 11 nominations, for campaigns Metcash IGA’s ‘War of Independence’, MLA’s ‘Operation Boomerang’ and Blackmore’s ‘The Power of Knowledge: How an 80-year-old reclaimed thought leadership’.

The categories include Retail/Etail, Food Confectionery & Snacks, Other Consumer Goods, Health & Wellbeing, Return On Investment, Short Term Effects, Most Original Thinking, and Insight & Strategic Thinking.