BCF has unveiled its latest BCFing campaign, showing how things can go wrong in the outdoors without the right gear and expertise.
The campaign evolves the familiar “BCFing” song to tell the story of one family’s disastrous camping holiday. On the trip they encounter ferocious possums, poisonous berries, and marshmallow mishaps, before deciding to visit the experts at BCF for some help.
The integrated campaign will appear on TV, online, radio, in-store with additional content on BCF owned channels as well as extending across the summer retail calendar.
It builds on the brand’s Be A BCFing Expert platform, after the retailer spent the past three years transforming its in-store customer experience and staff training programs around ‘Expertise’.