The Monkeys senior copywriter Tim Pashen has been shortlisted for the annual international YoungGuns Award for his work on IKEA ‘Best Toy Ever’.
The inspiring Christmas campaign has been recognised under the Digital Award, Digital Solutions division, Branded Content category.
Featuring Australian children in real homes, the branded film delivered a refreshing non-commercial message seeking to remind families about what is truly valuable during the Christmas holiday period and beyond.
Pashen is one of 17 Australian finalists in the YoungGuns 2015 Professional Shortlist – Creative / Design / Digital / Media / Mobile / PR Awards. This year’s YGA winners and YoungGun of the Year will be announced at the end of next week.