They say if you love them, let them go. If you really love them, hold a bunch of press conferences confessing your love and vow to never let them go.
The latter is the way Supercheap Auto decided to go after it was announced earlier this year that despite 16 years of partnership, next year the Bathurst 1000 has chosen to end things and see other sponsors. A foreign owned sponsor nevertheless.
Directed by Al Morrow from Rabbit, our campaign follows Nathan Murray, PR representative from Supercheap Auto, in the lead up to the race.
As he navigates his way through each stage of loss, will this end like Romeo and Juliet or will it be more of Ross and Rachel situation? Only time will tell.