The Australian Grand Prix Corporation (AGPC) has appointed us as its lead creative agency.
We will work with AGPC on a multi-year contract. The first creative work to be rolled out will be a campaign for the 2021 Formula 1® Australian Grand Prix event to be held in Albert Park, Melbourne, in March 2021.
AGPC’s GM of Marketing, Arthur Gillion, says: “We’re excited to be joining forces with The Monkeys, an agency which demonstrated a thorough understanding of our world class events and valued fans.
“The Monkeys have proven they can work with us to develop powerful brand insights and creative executions that command attention from new and existing audiences. We very much look forward to bringing these ideas to life in the years ahead.”